Do you have some spare time on your hands… say, about 12 months or so?   If you do, then you can use this spare time to create your own library of prospecting letters that will last for 5 years.   If you don’t have this much spare time and you want to save money, then you should consider the PROSPECTING MADE EASIER  letters.   This is the most cost-effective approach to expanding your marketing; for generating more business in this slow market and for maintaining contact with your sphere and past customers… all for a MINIMAL fee of $29.95.

All agent letters look and sound the same!

Have you ever noticed the similarity between all the agent’s letters that are being mailed out on a regular basis?   Most start with “We can sell your home” or “We have a buyer for your home” or “We know the area and the market”.  Worse yet, these letters all have the same closing… CRS… CRB… GRI… E-AGENT… BROKER… 18 YEARS EXPERIENCE… blah, blah, blah.   Now, who in the world wants to hear about credentials and experience or how, just by saying so in a letter, the agent feels they can sell your home quicker and better than any other agent.   Most people place these letters in “File 13” and never bother to read them.   What a complete waste of time and money!!!

Getting back to the basics!

In this ever-shrinking market, it’s time to get back to basics and evaluate what you're doing with your time and money and to determine what works and doesn’t work.   It’s time to stop working IN your business and to start working ON your business!   The old adage is especially true in this market, that “If you always do what your've always done, you'll always get what you've always got! ”  Why should different results be expected?

Creating “Good Letters” is an art!

Have you ever taken the time to write a “farming” letter?   Wow!  It takes hours to create good letters that the buyer will relate to.  Before the letter is complete and in the mail, it’s time to start over again.  After you’ve been through this routine for a few months, you'll stop sending letters or, worse yet, you will begin to create letters that sound exactly like all the other agent’s letters.  Writing letters that are effective and produce results require a great deal of time and effort.  Your time can be spent more profitably than attempting to “dream up” a new, effective letter for 60 consecutive months!   Surely, there are better ways for an agent to work effectively and be more productive than this mundane, time-consuming task.

Creating a personal relationship!

Buyers and sellers are looking for a relationship with their agent.   They want to “connect” with their agent and to relate to them on a personal basis.  This will never happen with traditional letters, most of them dwell on experience and credentials rather than helpful tips and information. These letters generate connectivity! Letters that have a little humor; letters that provide useful and general information, and letters that ask for business in a non-threatening way.

PROSPECTING MADE EASIER  letters address all of these requirements. For only $29.95 you can purchase a five-year, monthly mailing campaign. For an additional $20.00, you can purchase dozens of letters for Expired Listings, FSBO’s, contests, surveys and a host of other valuable topics.

Is five years of marketing letters that work and additional supplemental mailings, cost less than the cost of dinner for two?   I believe it is and you are invited to sample our letters by visiting our Sample Letter Button.  It’s time to get back to basics and to use your time and money for working on your business rather than in your business!