John, Marsha and Lori Neighbors

John, Marsha and Daughter, Lori, have been in real estate and real estate marketing for the past 13 years.   The first eight years of this time was spent as owners and publishers of Homes & Land Magazine in the Greater Jacksonville Florida area and the Brunswick/St. Simons Georgia area.   It was during this period that “The Neighbors” received their real estate marketing training and experience.  By attending marketing seminars and many years of “hands-on” experience designing ads for Realtors, they gained extensive knowledge and expertise about how to design ads that attract attention and produce results.

Following this publishing experience, “The Neighbors” joined Watson Realty in Jacksonville and immediately began to put this background and experience to work for them.   They began using Top Producer as their contact manager and developed a data base of over 2000 contacts they have been mailing to for the past 5 years. 

Many of the earlier mailings during this time period were trial and error until they attended a marketing seminar where they developed the letter writing technique that is found in all of the letters they send to their contacts.  Letters which are non-threatening, give no facts and statistics about the writer’s degrees and qualifications, but which offer a “warm and friendly” style of useful tips and content, combined with slight humor and ending with a request for action.   These letters have produced results since the beginning.

“The Neighbors” have continued to hone their creative letter writing skills and will be producing addendum to this initial offering of letters.   They hope you use these letters consistently and that they produce the kind of results they have experienced over the past few years of using them for our contacts.

Good luck and happy marketing!